Google's "Don't Be Evil" philosophy is making the experts' heads spin.

From the L.A. Daily News:

[Analysts] say the philosophy espoused by Google's principals smacks of naivete, inflates already stratospheric expectations and could lead to investor disappointment.
...
When you start saying things like this, I think you set yourself up for a fall," said Tom Taulli, an author and lecturer at the University of Southern California's Marshall School of Business...I don't know if there's the killer instinct at Google,' he said. 'There's this egalitarian, humanitarian (philosophy). ... They're going up against some very ruthless competitors.
...
"I'd like to think Google can hold true to their guns, and maybe they can help Wall Street understand the importance of long-term strategies," Davis said. "But I know what going public would do to us. ... The quarterly pressures tend to stifle innovation for the long haul." (Jim Davis, SAS Inc.)

(SAS is the "most important software company you've never heard of." You might say SAS has a "Don't Be Evil" way of thinking, but they won't go public for fear of losing their culture referred to as "Sanity as Strategy.")