Don't Be Evil - Restoring the Public Trust in Business, Politics and the Media

Don't Be Evil - restoring the public trust in business, politics and the media


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Google's success due to Don't Be Evil culture - 5/13/2004 11:58:00 AM

AlterNet.org has an insightful piece on Google's axiom, "Don't Be Evil," and how the company's values have distinguished them from their competitors.

Side-by-side screenshots show how Google returns relevent results when searching for "hotels," while Yahoo's page is filled with paid advertising. See a Google example here, and Yahoo example here. "Google is still the best place to get the content you came for, not what marketers want you to see."

As the competition intensifies, can Google hold to their core beliefs? "Now that their name is synonymous with web search, their real challenge is staying true to their 'don't be evil' mantra in the face of greater scrutiny." Privacy advocates complain about the inclusion of ads in the new Gmail web email service, and Google has been criticized for preferring "Don't Be Evil" over "How can we be good?"

Says the AlterNet article, "It's my hope that Google sticks to its unabashedly idealistic guns throughout its IPO and beyond. Either way, they're already a success story for everyone who has ever wanted to make a buck without being evil."