Don't Be Evil is all about conflict of interest. It's about big corporations and governments using their power against the public interest. Google says they're different, that they can resist the natural forces that influence powerful corporations to act selfishly, against the public interest.

Independent journalism has traditionally been one tool the people have to hold governments and corporations accountable for their actions. Bill Moyers says those days have come to an end:

"We have an ideological press that's interested in the election of Republicans, and a mainstream press that's interested in the bottom line. Therefore, we don't have a vigilant, independent press whose interest is the American people."
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"... in an era where most TV journalism gravitates toward the sensational or trivial, 'as the networks have raced to the bottom, it is very easy to stand out if you just do good journalism. We've been trying to do good journalism, and it filled a real void.'"
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"But Moyers believes that challenging those in power is a journalist's duty, '"I'd be doing this if the Democrats were in power. It's not that I'm a liberal, it really isn't. It's the fact that I'm doing journalism that isn't determined by the establishment...You don't get rewarded in commercial broadcasting for trying to tell the truth about the institutions of power in this country. I think my peers in commercial television are talented and devoted journalists, but they've chosen to work in a corporate mainstream that trims their talent to fit the corporate nature of American life. And you do not get rewarded for telling the hard truths about America in a profit-seeking environment.'"
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"We have got to nurture the spirit of independent journalism in this country," he warns in reply, "or we'll not save capitalism from its own excesses, and we'll not save democracy from its own inertia."