Don't Be Evil - Restoring the Public Trust in Business, Politics and the Media

Don't Be Evil - restoring the public trust in business, politics and the media


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More on Don't Be Evil and Recruiting - 9/24/2005 07:57:00 PM

Here's an example of a recruit who chose Google over Microsoft. One reason for her choice is that Google is perceived to be less "evil".

And finally, let's face it: it's nice not working for the "evil" empire. ... It's nice working for a company that you can really feel good about - and that actively remembers to not be "evil."

The Don't Be Evil culture is a powerful recruiting tool across the board -- for executives like Kai-Fu Lee, and also for entry-level developers.