Dont Be Evil  
 Don't Be Evil - restoring the public trust in business, politics and the media   
 
    
« Home

Email Contact

comments at dontbeevil dot com

Posts

What lies in our power not to do
Is 'censorship' the solution?
Google virtual protest
Helping Google reclaim its soul
Burning digital books
Eric Schmidt's logical fallacy
Choice vs. lock-in
Resistance isn't futile
Sickening collaboration
Google says 'Don't Be Evil' is alive and well
 
     Archives
04/25/04 05/02/04 05/09/04 05/16/04 05/23/04 05/30/04 06/13/04 07/04/04 07/11/04 08/08/04 11/07/04 12/05/04 04/17/05 04/24/05 05/01/05 05/08/05 05/15/05 06/12/05 06/26/05 07/10/05 07/17/05 07/24/05 07/31/05 08/07/05 08/28/05 09/18/05 09/25/05 10/09/05 11/13/05 12/04/05 01/15/06 01/22/06 01/29/06 02/05/06 02/12/06 03/12/06 04/02/06 04/09/06 04/16/06 04/23/06 04/30/06 05/07/06 05/14/06 05/21/06 06/04/06
 
     Links
Poynter Google's Ten Things Conflict of Interest


Don't be hypocritical - 5/01/2006 09:29:00 AM

The Guardian says Google is hypocritical to complain about Microsoft defaulting their own search engine in the forthcoming Windows Vista and IE7. Hypocritical because Firefox and Opera already default Google as the search engine, and there is speculation that Google has paid for this privilege. Nathan echos the hypocrite argument.

I don't think it's hypocritical of Google to complain about Microsoft's anti-competitive behavior, since Google is not in a position to control user choice, and Google is not putting their own interests ahead of their users.

Background

Microsoft's Windows controls 90% of the personal computers in the world. Microsoft has a rich history of using their desktop dominance to lock out competitors, to limit user choices to Microsoft properties, and to stymie innovation and competition.

Artificially limiting choice enhances Microsoft's business at the expense of the user, which is evil (with a lowercase 'e').

Today, you can search from the address bar in Microsoft's IE6 browser, but it will use Microsoft's own MSN for that search, and it is not very easy to change this behavior. I've changed IE6 to use Google, but unlike most users, I'm comfortable editing arcane registry keys on my computer and risking a corrupted registry that could wreck Windows.

In the forthcoming Windows Vista and IE7, there will be a built-in search box in the upper right corner of every window. These searches will default to Microsoft properties, and Microsoft has said it will be easier to change the default in IE7 than by directly editing the registry as in IE6. But Microsoft will not ask the user for their preference, knowing that many users might switch if given the choice.

The issue

With 90% of computers controlled by Microsoft, it's not a level playing field. But Microsoft doesn't accept that their position of power over the user gives them a fiduciary responsibility not to put Microsoft's interests before the user's interests.

Google has a 50% market share in search, and unlike Microsoft, Google does realize a fiduciary responsibility to their users. Google doesn't use their dominance in search to put Google's interests ahead of their users. Google doesn't only feature Google properties, or invisibly direct users to Google partners, or bias search results to harm competitors. It's certainly in their power to do so, but they choose not to because that would be lowercase 'e' evil.

Firefox has a 10% market share in browers, and is usually installed by a sophisticated user who runs Linux, or wants features that IE can't provide. While it defaults to Google search, it's trivially easy to select a different search provider -- just click the arrow on the search box and choose somebody else.

The evil test

The proper test to detect lowercase 'e' evil to to determine if Microsoft or Google is using their market dominance to advance their own interests ahead of their users.

Is Microsoft or Google using their position to unfairly constrain user choice? It's not hypocritical to say that in this case, Microsoft is, and Google isn't.

11:26 AM

What of Google's reported $1 billion deal to place Google Toolbar on all of Dell's machines?    

9:12 PM

From a technical point of view I think there is a difference in the behavior of IE vs Firefox. In Firefox you can choose the search engine and that search engine will remain the search engine. In IE7b2 you can add Google but Google won't become the default search engine. It will remain MSN even after you have chosen Google. You have to take the extra step of telling IE7 to use Google as the default.    

9:55 PM

umm. i added a new search engine in firefox and google still remained the default one. the new search engine was visible in the drop down and i had to manually select it to become the primary search engine. i am sure this cannot be called automatic... :|    

Post a Comment

 dontbeevil.com