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Steve Ballmer on Don't Be Evil - 5/21/2006 11:24:00 AM

From an interview in today's SF Chronicle, Microsoft's Steve Ballmer talks about Google's "Don't Be Evil" ethic:

Q: This is an old question, but it always comes up: What do you think of the "Don't be evil" mantra as a corporate culture?

A: Who are we talking about?

Q: Google.

A: Do they follow it? (Laughs.)

Q: What do you think of that?

A: I don't have any comment. I'll ask you. I mean, it's one thing to have a mantra and it's another thing to follow it. Dude, you've got to ask yourself that question.

Q: Are you saying that they don't?

A: I didn't say anything. No comment about it. It is important for all companies to -- we have a mission. We believe in empowering people and businesses around the world to realize their full potential. We have a set of core values that we believe in. I think many companies do have a mission. Many companies do have values. Many companies do have a mantra.

The key is not whether you have one. The key is: What does it mean in practice? Do you drive it? Do you follow it? We do. That's important. But even when we do, there are people who say well, if you do, shouldn't X or Y or Z not happen? I mean, the truth of the matter is, getting a very high market share in a business is not inconsistent with our values or our mission, but sometimes when you get a good position in the market, people need to look at you in a different way.

We have good positions in some markets, and some can argue other guys, including some of the guys that you're talking about, have good positions in other markets. I don't study other companies' mantras.

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